With consumers sipping their first pumpkin spice lattes of the season, faint jingle bells can be heard as brands prepare for the bustling holiday season. And with holiday spending forecasted to reach record levels in 2022 at $1.262 trillion, it is table stakes that brands break through the endless holiday clutter to deliver meaningful campaigns that excite their consumers.
Here are three tips to consider when designing holiday campaigns:
1. Determine your scale....