I’ve been interested in the emerging generation known as Generation Y or Millennials since I watched a 60 Minutes episode about them in 2005. Mark Johnson, Founder of Loyalty 360 and the Loyalty Expo, trusted me to give a lunchtime keynote presentation on Millennial Marketing at the first ever Loyalty Expo shortly thereafter. Far from an expert at that time, I attribute my survival of that presentation to a guy named Todd Dugas and the fact that marketing to....