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Did you know that more than $3 trillion in merchandise is abandoned every year in online shopping carts? The figure dwarfs the $1.4 trillion that’s actually sold. As retailers struggle to find new ways to get merchandise from cart to check-out, the abandonment rate is growing – from 69% in 2011 to 74% in 2013, according to Business Insider.
For companies that overcome the challenge, the prize can be significantly more revenue, yet there’s a very....
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