Purchasing pre-populated lists for marketing is not a new concept in the business world. For decades marketers have been purchasing email and direct mail lists based on a variety of “check-the-box” criteria. For instance, all single family households in a 3 mile radius with $150k+ annual income, or all email addresses of attendees to a conference. Check, check, check - and out comes a list with the most recent information made available.
Although this was a great place to start,....