If you’re a marketing leader in, say, a retail business, you might think that a customer loyalty program is the best way to build up a pool of repeat buyers.
It’s a smart move. Loyalty lets you build a fence around your top customers and keep them coming back with incentives. But if you’re looking to grow your business and turn your customers’ passion into revenue, then you should build a referral marketing program before you worry about loyalty.
While referral....