3 Mistakes That Can Undermine Your Personalization Strategy

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation. Particularly in consumer businesses, where there’s arguably more need than ever before to ‘stand out’ by doing something different, how can new approaches to personalization help to put “smiles on faces and money in the till”? First of all, let’s look at a few common mistakes....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing