Premium loyalty programs aren’t new. In fact, Amazon Prime is the best known premium loyalty program and it was released in 2005. If that’s the case, why are we hearing so much about it recently? And more important, why are consumers adopting premium loyalty programs so rapidly? The answer is – Your consumers have changed. All the best ideas combine the right place, right audience, and right timing. If you created Uber 15 years before Uber, there....

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