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We’re nearing the mid-way point of the 2020s. Wild, right? First with a pandemic, then with inflation and rising interest rates, the challenge of retaining customers has been considerable, to say the least. But the savviest of brands have found ways to resonate through it all. Below are three loyalty trends we are observing right now, paired with some strategic insights to help you navigate them.
1.) Even with economic turbulence, consumers are doubling down on their brand....
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