3 Key Reasons You Need a Retail CRM Strategy

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to build more profitable customer relationships.   What Is A CRM? A CRM, or customer relationship management system, is a software platform that organizes your business's customers and leads so your sales and customer service teams can track their activities and stay in touch. This....

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