It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds of marketers for years, and with good reason – data, used properly within the decision-making process, really does help promotions and programs thrive. However, the increased sophistication and complexity that has bequeathed the industry can make it difficult for brands to tap into the right set of analytics strategies that best suits....

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