3 Consumer Trends to Track This Summer: How Vaccinations + Relaxed Mask Mandates Will Impact Your Business

Consumers are gearing up for a more “normal”-looking summer—one that involves traveling, getting food from restaurants, and shopping in-store. However, while people are feeling more comfortable resuming pre-COVID activities, elevated health + safety expectations are here to stay. To help you understand what consumers are expecting from a safe customer experience, we turned to SurveyMini®—SMG’s location-based mobile research app—and identified....

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