Optimizing conversions is an important topic for any marketer, especially given the many components that can make up a strategy. It was no surprise this was a heavily discussed topic at this year’s Email Insider’s Summit in Portugal, organized by MediaPost. I had the opportunity to join an expert team of digital marketers at the event to discuss optimizing conversions in the email channel. The session was moderated by Kath Pay, Marketing Director of cloud.IQ and I was....

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