2023 Could Be a Wild Ride For Brand Marketers: Best Practices to Keep You on Track

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From once-in-a-decade weather events to historic political happenings, 2023 is already off to a turbulent start. All brands—regardless of size, industry, or heritage—need to continue pivoting to address changes and needs from varied consumer and customer bases. Our team of brand thought leaders share the challenges brands are likely to face in the year ahead and how they can evolve to meet those challenges and grow closer with their audiences. 1. “Influencers are the new....

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