Now’s the time for loyalty marketers to take action Last year at this time, the business landscape looked promising with easing COVID restrictions, emerging vaccines, and revving consumer demand. As 2021 continued, however, the Delta and Omicron variants of COVID-19 dented that optimism. And that’s only continued in the new year. So, how should marketers adjust loyalty strategies for the uncertain landscape of 2022? Customers expect brands to understand their needs and....

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