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You heard it here first: 2021 will be the year email marketing steps back into the spotlight. In a report released in November 2020, eMarketer shared that “there is ample evidence that the pandemic actually grew email’s prominence as a touchpoint between brands and their consumers.” It goes on to note that even with email’s enormous penetration rate, it still has not peaked. Email may seem like a counterintuitive channel as a high performer in the....

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