2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

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Throughout our series on predictions for the 2020s, we’ve covered a number of important topics marketers should pay attention to. From transparency to experiences to website evolution, loyalty-building and voice-based AI. For our final prediction, we’re tackling the future of social influence and its impact on marketing plans. #6 Social Influence in the ’20s Will Be About Connection, Not Clout In 2019, it was announced....

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