While looking for a little inspiration to write this post, I came across a Forbes article about business trends in 2014. One of the top trends identified is company rebranding. The article is quick to mention that “while external rebranding is a big part of the equation, internal efforts to bring the new brand to life are equally important.” A flashy advertisement may attract customers, but it won’t keep them coming back for more. Customers’ experiences at your....

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