As 2013 comes to a close, it’s time to take stock of some of the topics that captured our attention this year in the context of five “hot topics” we focused on. Marketing Analytics Marketing Analytics is near and dear to our hearts, among other reasons because we’ve had a chance to highlight several ways we “drink our own champagne” in marketing at SAS. This year, my colleagues Matt Fulk, Mary Betts and Antionen Scott posted ways that we’re....

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