It’s a busy time of year! With the holiday season quickly approaching and 2014 planning well underway, there’s a lot for marketers to be thinking about.
While helping clients prepare for the holidays and strategize around their 2014 plans, many challenges and opportunities are being discussed. Of these, two have become prevalent and were echoed in our recent conversations at DMA 2013 in Chicago.
Breaking Down the Undefined Silos
Most marketers today....