DEMOGRAPHICS AND KEY TRENDS As a generation, Millennials are the most populous generation in America’s history. There are an estimated 75.4 million Millennials in America About 1 in 5 of the 43.5 million mothers in America are Millennials Within the past year, Millennial Moms account for 85% of the 1.5 million new mothers In the coming 10 to 15 years, 80% of Millennials will be parents Millennials in America are expected to be spending $200 billion annually by 2017 and....

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