19 Facts You Should Know About Millennial Moms

DEMOGRAPHICS AND KEY TRENDS

As a generation, Millennials are the most populous generation in America’s history.

There are an estimated 75.4 million Millennials in America
About 1 in 5 of the 43.5 million mothers in America are Millennials
Within the past year, Millennial Moms account for 85% of the 1.5 million new mothers
In the coming 10 to 15 years, 80% of Millennials will be parents
Millennials in America are expected to be spending $200 billion annually by 2017 and about $10 trillion throughout their lifetime
Millennial Moms spend 1.7 hours online every day, and rely heavily on their smartphones and social media platforms to help them with everything from finances to transportation to parenting advice

PURCHASING POWER

70% of Millennial Moms consider themselves to be the main decision maker when it comes to purchases for her family

HOW THEY USE THE INTERNET, APPS AND SOCIAL MEDIA

More than 3 out of 4 Millennial Moms use the Internet for parenting advice, and they are twice as likely to use the Internet for parenting advice than they are to ask other people, such as relatives or friends
8 in 10 Millennial Moms use their mobile phone to shop

At least once a day, Millennial Moms use their mobile devices for these activities:

Millennial Moms spend an average of 17.4 hours per week on social networks
35% of Millennial women say social media and online interactions are key purchase influencers
The top five apps used by Millennial Moms

SHOPPING HABITS AND LOYALTY PROGRAM PREFERENCES

More than 8 in 10 Millennial Moms join loyalty programs specifically to save money
Millennial shoppers typically look for four things in a brand: authenticity, meaningfulness, uniqueness and innovation
Millennial Moms love brands that seamlessly integrate technology, particularly mobile technology, into daily tasks to help them use their time more effectively. They also support brands that promote safety, healthiness, nutrition and education

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