As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the start of the holiday season. With little respite between Black Friday, Thanksgiving, Christmas, and New Year’s, and digitally savvy consumers who know how to hunt the best deal, marketers require a strategy that will help them build genuine relationships with sometimes fickle consumers.
Those that win in this rather saturated marketplace....