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Lots of consumers belong to loyalty programs. That may make it seem like there are a lot of loyal customers out there, but these 17 customer loyalty stats say otherwise.
Just about every retailer has a loyalty program and chances are, you’re a member of at least a few of them.
Purchase a bunch of stuff over time. Rack up points. Redeem points for a coupon or a discount on future stuff. Or get a free tchotchke.
Customer loyalty seems straightforward.
But if you start to....
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