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While an eventful decade is coming to a close, the ever-evolving world of loyalty and customer marketing shows no signs of slowing down. We polled leaders from across ICF Next’s loyalty and customer marketing practice on the major changes and trends we’ll see in the industry in 2020. Here’s to an exciting year ahead! Artificial intelligence (AI) will deliver individual customer recognition in retail. Stacy Kjelland, Partner, Client Success and Growth Personalized....

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