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Today, nearly every customer experience in nearly every industry is driven or supported by ever-more-quickly-evolving digital technology. The landscape is changing so rapidly that customer experiences are already being radically reshaped by technologies that are cutting edge today—but will be mainstream tomorrow.
In our work as a customer experience and digital experience strategy firm, we’ve long enjoyed a multi-industry, cross-border view of the issues executives are fascinated with or scared by—and have a front-row seat to where they are placing technology bets in 2017 and beyond.
And while there are hundreds of technology solutions clamoring for executive attention (and investment dollars), only some will dominate the budget cycles between now and 2020. Curious? Here’s a peek—our summary of the top 11 technologies customer experience leaders are considering or deploying now, to deliver (in some cases radical) competitive advantage tomorrow.
Their goals? Likely similar to yours—to help drive delivery of the “digital first but not digital only,” multichannel experiences their (and your) customers are demanding.
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