What was that one thing that most brands focused most during last year? Brand Loyalty. Indeed, it has come a long way. In the world of retail, loyalty was often considered as an underdog. The broadcast commercials, promotional offers and print advertisements ruled the roost. Cut to the millennial century, brand promotions continued but marketing honchos worldwide realized that it is time to hold on to their existing customers, their loyal brigade. Marketers worldwide are....

Recent Content