10 B2B Loyalty Statistics You Should Care About

  1. B2B / Channel
  2. 79 views

While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of issues when exploring or implementing channel incentive programs. But with the proper technology and strategy, they can be used to increase customer engagement, retention, and acquisition. In comparison to B2C businesses, the customer pool for B2B companies tends to be ....

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