Please enter your username or the email address associated with the account so we can help you reset your password.
Recently, we’ve talked a lot about the shift from 1:1 to 1:You.
As I defined in my last blog post, 1:1 is a messaging strategy that’s ‘generically personalized’ with promotional offers while 1:You is a holistic customer experience strategy that’s personalized with the best choice for individualsacross all points on interactions.
The evolution of 1:1 to 1:You is about advancements in the marketing strategy with bringing together data from vastly....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here