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With all the different advertising mediums out there, why is word-of-mouth marketing still so important? It’s simple. People trust people.

Paid advertising has its place in fostering brand recognition, educating consumers on your products and services, and drawing some foot traffic, but the problem lies in the very nature of paid advertising. When people know they are being “sold,” that marketing medium doesn’t necessarily create a personal connection to the brand. They know it’s in YOUR best....

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