Wine.com CMO Peter Elarde wants to engage his loyal customer base in the best and most effective ways possible. Customer engagement with millennials is one of the key trends Elarde sees.

“Two big trends for us are the shift to mobile and the growing influence of millennials,” he explained to Loyalty360. “Over the past few years, we’d seen a shift in traffic onto our mobile site. Now consumers are getting more comfortable ordering on their phone. With our new iOS app and mobile site, that trend is....

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