Please enter your username or the email address associated with the account so we can help you reset your password.
Somewhere, someone is dreaming about being a marketer who drives millions of people toward their brand. As a chief marketing officer, I’d like to say I was that someone, but I wasn’t. In fact, I took only one marketing class during college—and I thought it was a waste of time.
I wanted to preface this article with that bit of information not because I hate marketing. (I love my job, and I love marketing.) I just want to emphasize that—like customer experience (CX)—marketing is constantly....
Loyalty360 members and subscribers can access a variety of content including Daily News, In-Depth Exclusives, Loyalty Management Magazine, and more.To access this content, please log in with your Loyalty360 Corporate Membership or free subscriber account.