Video games know you’ll play longer if you win early (and often)

Video game developers have become masters at creating and motivating loyal players through game mechanics that you need to add to your loyalty program, stat. My favorite game mechanic occurs during the onboarding process—the time spent immediately after you download and start a game.

In one way or another, the game teaches you how to play—through the use of a tutorial, through a guide, or through a bit of....

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