It’s time to shatter any lingering stereotypes. Without a doubt, midlife and older moviegoers, particularly those age 50-plus, are a powerful force at the box office. They bolster blockbusters, drive dramas, and create lucrative new niches that don’t rely on major budgets and international success to be profitable.
Older moviegoers make up one-third of the general American population and a quarter of all frequent moviegoers (i.e. those that visit the cinema at least once per month). They see an average of 6....

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