Loyalty programs will help get people to like your company, but they won’t make people fall in love with it.

What’s the difference?

Well, when you like a flower, you pluck it out from the ground, right?

When you REALLY like a flower, you water it every day.

But when you LOVE a flower, you can’t wait to see it. To smell it. You make sure its soil is the right pH balance to encourage its growing well. You keep idiots from trampling on it. You share pictures of it....

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