The loyalty industry has a rich history of producing tangible behavioral results. From the earliest days of S&H green stamps to today's modern programs, the effect of loyalty can't be understated. But in recent years, the standard “earn and burn” program has begun to show its age. Through a combination of inexorable changes, and despite the best intentions of program operators, the days of straightforward loyalty programs are numbered.

This may strike you as either alarmist or false, but I can assure....

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