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Why Chatbots Can Increase Personalization and Loyalty Program Effectiveness

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Chatbots, the interactive tools that talk to people through messaging apps, are all the rage at top companies like Facebook and Microsoft, but really, marketers should be the most excited. Messaging apps recently climbed past social media in user numbers, becoming the world’s most preferred platform for communication, and chatbots offer brands an unprecedented opportunity to access this space and provide....

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