Millennials are the largest living generation totaling 83 million people. Understanding the behavior of millennials and the why behind their behavior is paramount. But the key to marketing to millennials lies in letting go of the idea that millennials as a cohort all act in the same ways. The truth is that their age doesn’t determine their behaviors and preferences, their life stage does. For example, a millennial mom makes different purchase decisions than a millennial who has just graduated college.

A car is....

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