Relaxed retail

Young consumers are shying away from over-stimulating stores in favor of stress-free shopping environments and experiences.

My high school boyfriend wore Abercrombie & Fitch cologne. Its scent would waft along beside us as we roamed our local mall toward the pulsating teenage mecca that was A&F. More club than store, the enveloping atmosphere (that smelled just like him!) made us feel....

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