Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies.

Loyalty360 caught up with Pam Spier, a Senior Manager at Lenati, to find out more about loyalty program design and how to launch successful loyalty programs. At Lenati—a marketing strategy firm that helps some of the world’s leading brands build customer....

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