David Kravetz, Co-founder, Catalog & Web Team Leader, at Fairytale Brownies, told Loyalty 360 that his company began discussing loyalty initiatives and/or programs a few years back and were unsure which path to take.

During an engaging interview with Loyalty 360 CEO Mark Johnson, Kravetz discussed some loyalty options that were considered before the company finally embraced some old school methods to say thank you to its....

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