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Not long ago, video was relegated to a relatively confined area of the marketing landscape. Video has certainly always played a major marketing role throughout the broadcast media, but beyond that, its reach was, historically speaking, somewhat limited. But now the ubiquitous and mass cultural adoption of new digital and social technologies, combined, of course, with the near infinite reach of the Internet, has quickly seen video become one of the most powerful marketing tools in existence.

With just a quick survey of the....

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