Using Customer Preferences to Create a Better Customer Experience

CEM (Customer Experience)
Data Analytics
Voice of the Customer
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The ability to deliver a great customer experience can go a long way towards separating your business from other competitors in your market space. A 2017 survey from Gartner showed that 81% of companies were looking to compete directly on that basis. In order to deliver on key CX deliverables, businesses now understand they need to reach customers through various communication channels.

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