Customer analytics is a key enabler for loyalty success, David Rosen, TIBCO Loyalty Lab head of strategy, analytics and consumer insights, explained during a recent Loyalty 360 webinar on the subject.
“We know that analytics is really critical to loyalty,” Rosen said. “It was said some time ago that the real reason a marketer would start a loyalty program was that the insights actually trump the lift and the change in profitability and the change in revenue that one would receive.”
To....