For Jack Kennamer, president of LOC Enterprises, LLC, the first truly universal loyalty card system that eliminates the need for consumers to carry multiple loyalty cards to receive merchant rewards and benefits can be a “game-changer” in the merchant loyalty arena.

But Kennamer is quick to point out that his company is not a loyalty program. Instead, the LOC Card® facilitates customer enrollment in existing merchant loyalty programs, and thus, encourages merchant loyalty.

“We don....

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