Historically, women have been championed as the main shoppers for most consumer households. While the sentiment still holds true today, men are becoming a growing a force to be reckoned with, leaving brand marketers to question which gender to target and how to reinforce loyalty.
So who are more loyal—men or women? According to CrowdTwist’s new research, when it comes to brand devotion, women make up the more loyal gender. Of the 1,027 consumers surveyed in September, women are 22.9 percent more likely than....

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