When you think of ‘the what’ behind a successful loyalty program, technology often comes to mind. Technology is ‘the science’ that stores and processes all the technical functionality within our programs. But what about the items that ‘fuel’ the functionality such as your loyalty strategy and services, data and the creative components – what we like to refer to as the art of loyalty. Blending this art and science together yields loyalty program success. Let’s take a closer look at the four key....

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