U.S. Bank FlexPerks Visa is providing customers excellent value in terms of rewards and is reaping the benefits as a result, according to Bob Daly, the bank’s senior vice president retail payment solutions.
For several years, many airline frequent flyer programs have devalued their reward currency and co-branded credit cards by limiting reward seat inventory or increasing the amount of miles required for free flights, Daly told Loyalty 360.
“The airlines have had great success in selling more miles, but it....