Online shopping

Omnichannel marketing is a trending topic in loyalty management circles, but not everyone has a completely accurate understanding of it. Many confuse it with multichannel marketing, which is the practice of reaching out to customers on a variety of platforms (print, TV, email, social media, etc.). Omnichannel marketing is something more — the delivery of a truly seamless customer....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content