In a world with ever increasing competition how do you build customer loyalty to grow and sustain market share? 

We’ve watched several hundred clients grapple with this question.  While the answer always comes down to value, how well you understand your customer and the role you play in their lives is critical for any loyalty strategy.  This article will briefly discuss the three things involved in building loyalty:  identifying best customers; defining the role you play in their lives; and actionable....

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