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With the start of the new year, most brands are still racing to ensure their house is in order and they have the processes in place to comply with CCPA. Those responsible for ensuring compliance have no doubt spent significant time determining exactly what data is being collected on each platform where the brand has a presence (and which data is considered “personal information” under the CCPA).
If you’re one of these lucky individuals, you’ve probably had your IT and data security teams map the data....
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