Companies have begun to create new, non-traditional roles. Positions like “Chief Customer Officer” are being added to companies across a multitude of industries. In addition, subscription services have entered the retail space and are being tested by a variety of brands. Personalization has been kicked into hyperdrive and is being demanding by most consumers.
 
The loyalty landscape is clearly changing, and in a new whitepaper, Oracle takes a studious look at major loyalty trends. In the paper, industry....

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